Yahsir
Waheed is a fixture in the fashion world and one of the younger
founders of what may justly be termed today the Pakistani fashion
industry.Brimful Designs, working under the creative leadership of
Yahsir Waheed, is a multi-faceted design studio based in Lahore,
Pakistan that delves into commercial applications related to textile
design aesthetics.Along with designing the Yahsir Waheed Lawn
Collection, he also teaches at the Pakistan School of Fashion Design
(PSFD). He has been part of the school since its foundation (1994) as a
member of the fashion design faculty for 10 years, and more recently as
dean.
Yahsir
launched his lawn business, called Brimful Designs, in 1998, with a
business partner. “I always had this ambition to have a line of printed
fabrics,” he says. “We are one of the first independent private designer
labels in lawn prints... Looking back, it gives me great pleasure to
see that we were able to establish our brand in such a short time.”
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